Masan opens Ha Nam meat processing complex

Masan’s chilled meat products - Meat Deli - are officially available on the market and meet the National Standards TCVN 12429: 2018 on chilled meat proposed by the Ministry of Agriculture and Rural Development and approved by the Ministry of Science and Technology on October 16.

The opening of the processing complex completes Masan’s integrated meat value chain, from operating an animal feed factory that meets Global GAP standards to high-tech livestock farms in Nghe northern An province meeting the same standards and, finally, the BRC-standard chilled meat technology processing complex. The entire supply and distribution chain ensures that Meat Deli products are brought to consumers fresh and clean.

“We believe that Vietnamese people absolutely deserve to consume international quality products at reasonable prices,” said Mr. Nguyen Dang Quang, Chairman and CEO of the Masan Group. “We have built a complete 3s standard chain from farm to table, starting operations of a pig farm in Nghe An province with total investment of over VND1.4 trillion ($60.1 million) on nearly 200 ha.”

The farm strictly selects healthy pig sources and applies closed pig raising technology according to world standards, so the breeding process minimizes the impact of hot weather in summer and the winter cold on the herd. It also applies Global GAP standards and a food traceability system to provide pork products that are safe, non-antibiotic, without lean substances, and comply with strict controls on disease and biosecurity.

“Today we finished the final piece to complete Masan’s integration of a meat value chain, with a capacity of 1.4 million pigs per year,” said Mr. Quang.

According to Minister of Agriculture and Rural Development Nguyen Xuan Cuong, animal husbandry has major potential in Vietnam but a weakness of the industry is processing and distributing products.

With free trade agreements, in particular the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), to be implemented in 2019, the industry is classified as being weak. “To strengthen the industry in general, especially pig breeding, this is a way to focus on improving the two weakest stages of processing and distribution,” said Mr. Cuong. The opening of the complex, he added, is important and contributes to the development of the industry in the future.

The company currently operates 12 nationwide feed mills operating under Global GAP standards, with total capacity now standing at more than 3 million tons per year.

(by vneconomictimes)

Photo at the opening ceremony: